Technology is making the ancient industry of wine making much more exciting now. Recently, I have discovered several crowd source wine evaluation apps. This is right up my alley because often I feel an expert sommelier wine evaluation is much too technical for my liking. I am just a regular person that likes wine. To me, a good wine is just enjoyable with my friends. Such crowd source wine evaluation app is perfect as the people who are rating the wines are regular joe like me. These app also have in-app mobile marketing that allows me to discover new wine or new places to enjoy wine.
This is an app that I use very often, Vivino. I really like this app because I just need to snap a photo of the wine label instead of typing in the vineyard names. Some of these vineyards, especially the French ones, have really long names! To find a wine review is as simple as snap and read. That’s how simple it is! In addition to this, I can see the average cost of a particular wine, this makes wine purchase so much easier. The only thing that I wish such app will have is where is the cheapest place to buy this wine. This can an additional income source for this app. Mobile marketing and in-app advertising are such norm these days that the developers can really get a sizable ad revenue by providing wine price comparison from different merchants.
I often attend wine events to try new wines. Here is an app that helps me keep track of wine events and also to discover new events. It will be great if I can organize personal wine tasting events on this app. I read an interesting idea to host such events is to have some friends over. Each attendee will bring 2 bottles of wine. 1 bottle will be kept and another bottle will be wrapped in opaque paper. Then we can start the blind wine tasting. After the tasting session, everyone will vote for the bottle that they like most. The winner will be the one who brought the wine that has most votes. The winner will then be the first person to pick a bottle of wine to be brought home with him / her. I would love to host such an event one day and having an app to invite participants will be really useful.
Apart from wine evaluation and wine events, I also discovered that technology has revolutionize wine-marketing. Recently, while I was channel surfing, I discovered that some wine makers have adopted high end technology to optimize the wine making process. Technology such as scanning of the grapes sizes in selecting wine making grapes. This efficient way of grape selection is able to improve the wine quality and maintain the quality as well. In addition to this, some vineyards have purchased NASA developed anti microbes technology to prevent any mould or unwanted bacteria from growing on the oak barrel during the aging process. Such advance technology has really revolutionize wine-making. However, I wonder has technology taken away the wine-making intuition from the wine-makers? I hope wine makers will still preserve some of the surprise element in wines.