We live in an age where the phrase “Customer is king” is becoming more and more prevalent. With brands competing for the customers’ attention with constant improvements and innovations in their supply, including options like personalization of their products such as personalizing wines and services to suit their individual needs, the customers are spoilt for choice in today’s world.
In Singapore for example, the “third wave of coffee” movement has resulted in consumers personalizing their coffee, or “kopi” as it is known here, by having it either extra strong or less sweet among many options. There are intact popular memes and infographic on the Internet illustrating the different ways to order a coffee in Singapore.
The “second wave of coffee” of course saw the entry of commercialized coffee such as Starbucks, Coffee Bean and Tea Leaf, with the service adding an extra touch of personalization by asking one’s name while ordering. This third wave of coffee also has resulted in the growth of what is popularly known as “hipster cafes” across Singapore – Tiong Bahru, Everton Park and Jalan Besar being some examples. In these cafes, in addition to being able to personalize the coffee, the service is conducted by extremely knowledgeable and passionate barista, and a great atmosphere is provided at the café.
It’s strange that despite this love for personalization seen throughout Singapore, there is yet to be prevalent businesses that specialize in personalizing birthday parties or wedding anniversaries. The idea of having one’s own personal sommelier to choose wine and a personal chef in Singapore to find the perfect wine to go with the menu for the evening is one that would be an exciting one for the food and wine-loving population of Singapore.
Parties and celebrations can be organized easily and with the minimum of fuss as the people involved just need to be present for the event while the experts in the “personalization” business take over the responsibilities of making the evening a great one. Wine is almost always, the lifeline of a good party. You could have a mediocre party made great with an excellent selection of wine. Even a good party can be made a truly memorable one with the proper choice of wine. In fact, many a time, one comes across parties where despite having delicious food items, the lack of a decent choice of wine would leave the partygoers slightly disappointed. Is this because as party-planners we tend to focus on the food and leave the selection of the wine to faith? This can be addressed by leaving the wine selection to a personal sommelier that knows the ins and outs of wine tasting. One can even extend this idea to birthday parties to personalize other aspects like selection of the cake, décor of the party venue, costumes and even surprise performances and pranks!
Leave all the planning to the experts and all you need to do is be present and enjoy the evening. This idea of a “personal sommelier” is something that has great potential in Singapore, with a great community of food and wine aficionados, partygoers and socializers, especially among the ever-increasing expat crowd.